The story behind Alaska Airlines Saver fares


I am writing today to talk with you about Saver fares, which is a new product Alaska Airlines recently launched. Many of you have written or called us asking for a better understanding of the rationale behind this decision, and I'd like to provide some context for why we launched a new fare class with fewer benefits than other Alaska Airlines products.

Saver fares are designed for a specific type of traveler - one who prioritizes price above all else, and not the elite Mileage Plan™ benefits you've come to know and love. Saver fares offer cost-conscious guests the absolute lowest fare possible. The trade-off is that these tickets are not refundable, not changeable, and not eligible for front-of-cabin seat selections or complimentary upgrades - even as an elite member.

We resisted launching Saver fares, but in recent years the offering of Basic Economy fares by other airlines have become popular among cost-conscious flyers and we started to lose business to the competition. In order for Alaska to be considered by shoppers, we had to reduce our Main Cabin fares to match the lowest published prices of our competitors' Basic Economy fares, while still offering full Main Cabin benefits.

As you can imagine, this became impossible to sustain. This industry shift to Basic Economy has cost Alaska hundreds of millions of dollars over the past few years. It was simply a financial imperative that we launch our own version to protect Alaska Airlines over the long term. We recognize, in some situations, you will pay more for Main Cabin fares that provide the full suite of the elite benefits you're accustomed to. Our goal continues to be what it has always been, to fulfill our commitment to maintaining low fares, great service and generous Mileage Plan rewards.

The airline industry is constantly changing and often forces us to make difficult decisions, but we remain focused on setting ourselves apart from other airlines. Our Saver fares needed to be more generous than run-of-the-mill Basic Economy fares, and they are. Alaska passengers who purchase Saver fares earn full miles for their trip, are allowed to bring a carry-on bag and in many cases can still be assigned a seat at the time of booking - albeit in the rear of the aircraft. Additionally, elite Mileage Plan members who purchase Saver fares will still enjoy priority boarding.

We did a poor job at providing you with enough information well in advance about how Saver fares might impact your elite experience, and for that I apologize. Going forward, we will err on the side of providing our most loyal customers like you with more proactive and transparent communication about product changes of this magnitude — for better or worse.

Thank you for your loyalty and understanding. It means the world to us, and we don't take it for granted.

Sincerely,
Andrew Harrison 

EVP & Chief Commercial Officer, Alaska Airlines 

Comments

  1. nice blog and very easy to understand your blog thanks for sharing such nice informative blog mast banarasi paan

    ReplyDelete
  2. Are you a book lover and want to grow your creativity skills then this book is totally for you. For more info. please visit..
    Minecraft Book

    ReplyDelete
  3. Moxley Gardens is the best natural walnuts company based in California. We do everything possible to provide our customers with high-quality walnuts
    Best California Walnut Company
    natural walnuts
    Best Chandler Walnuts

    ReplyDelete
  4. A well popular name Arlo is now available as the Arlo app for PC, one can easily get it by downloading it. When it comes to the mind of people as they are concerned about safety and protection. The diverse features of this camera have gained the confidence of people in very little time duration by providing different kinds of benefits to its users. This device has various specializations such as video monitoring, audio monitoring, capturing the images in HD quality with high resolution. Download Arlo PC App any time to your device, and it will help you to see things on a wider screen.
    Arlo App For PC | Arlo PC App

    ReplyDelete
  5. Arlo login is done by many users on a daily basis, as it is considered as one of the most admired home security cameras, and used by millions of users globally, it has all the latest features, based on the wireless technology. In any case, if you have any issue, regarding the arlo camera login, then immediately call us and you will get the best answer, the availability of the technicians and experts, are round the clock. The expert will provide the best answer, which will help you to do all the setups and configuration. So, why too late? Connect to the technicians right now.

    Arlo Login | Arlo Camera Login

    ReplyDelete
  6. We can be completely involved in the characters while reading an Online romance series shop UAE or some other novel. People who love to read books are .

    ReplyDelete
  7. Snapdeal Lucky Draw Winner List & Prize List 2021

    1st Prize – Maruti Suzuki Swift Dzire, 2nd Prize – KTM Duke 250, 3rd Prize – Diesel Watches, 4th Prize – Couple Trip to Singapore , 5th Prize – Philips Food Processor 40T.Simply fill the application form & Participate in Snapdeal Lucky Draw 2021.

    ReplyDelete
  8. King Bazars | King Bazars Results | Satta Matka DP Boss

    King Bazars - Check King Bazars Fastest Live Result | Fix Kalyan Jodi | Satta Matka | Kalyan Matka | Matka Result | Kingbazars.com

    ReplyDelete
  9. Naaptol Winner List 2021

    1st Prize - Maruti Suzuki Swift Dzire, 2nd Prize - KTM Duke 250, 3rd Prize - Diesel Watches, 4th Prize - Couple Trip to Singapore , 5th Prize - Philips Food Processor 40T. Simply fill the application form & Participate in Naaptol Lucky Draw 2021. Just relax on your couch, we’ll get you started.

    ReplyDelete
  10. 1st Prize – Maruti Suzuki Swift Dzire, 2nd Prize – KTM Duke 250, 3rd Prize – Diesel Watches, 4th Prize – Couple Trip to Singapore , 5th Prize – Philips Food Processor 40T. Simply fill the application form & Participate in Shopclues Lucky Draw 2021. Just relax on your couch, we’ll get you started.

    ReplyDelete
  11. Some lucky Customers name is already in the shopclues winner list 2021 as per their online shopping performance. Shopclues winner name 2021 check here list 9903559036 or Call 9903559036.

    ReplyDelete
  12. To Check your Shopclues Lucky Winner Online Please Enter Yourm Winner Mobile Number and Registration Code. Shopclues prize Winner likewise refreshes exceptionally soon here.
    See More information visit:- :- https://shopclueswinnerlists2021.online
    Call us :- 9903559036

    ReplyDelete
  13. Snapdeal Winner List 2021 | Snapdeal Prize Call @ 8099377607
    Snapdeal Winner List 2021 here thought of an Offer where you can win exceptional Snapdeal prize by simply playing a game and win prizes

    ReplyDelete
  14. Rock Johnson Winner List 2021 | Rock Johnson Prize Call @ 8274967381
    Rock Johnson Winner List 2021 here thought of an Offer where you can win exceptional Rock Johnson prize by simply playing a game and win prizes

    ReplyDelete
  15. 1st Prize – Maruti Suzuki Swift Dzire, 2nd Prize – KTM Duke 250, 3rd Prize – Diesel Watches, 4th Prize – Couple Trip to Singapore , 5th Prize – Philips Food Processor 40T. Simply fill the application form & Participate in Snapdeal Lucky Draw 2021. Just relax on your couch, we’ll get you started.

    ReplyDelete
  16. Dear Customer Registration Ya Koi Aur Charges Pay Karne Se Pehle Hamain Whatsapp Ya Call Karen Hamara Whatsapp Number 7430074723 Hai. Aur Helpline Number 7430074723 Hai. Naaptol,Naaptol winners, Naaptol lottery winners, Naaptol lucky winners, Naaptol lucky draw, Naaptol winner list 2022
    , Naaptol tata safari winners, Naaptol tata safari winners 2022

    ReplyDelete

Post a Comment

Popular posts from this blog

Should frequent flyers pay for the decarbonization of the air industry?

Shell invests in LanzaJet to speed up deliveries of its synthetic aviation fuel