Airlines Discount Tickets That Are Bought on Weekends

Air fares are an average of 5% lower for tickets purchased on weekends than for comparable tickets bought during the week—or at least that was the case in the fourth quarter of 2004, the period for which Steven L. Puller and Lisa M. Taylor of Texas A&M University studied sales for six U.S. airlines. The companies may believe that people booking flights on weekends are more likely to be leisure travelers, who are more sensitive to prices than business fliers, the researchers say.



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