Starting from 2013, Air France will offer for free to its passengers digital versions of several newspapers and magazines on their tablets or smartphones. In order to define future services, the company requested the opinion of its passengers: for several weeks now, a large panel of frequent travellers have been questioned about their expectations and opinions in an aim to determine the main lines of a more upmarket positioning of the company’s products and services.
The company will first make tablets with those newspaper available in airports. It will later on allow passengers to download the newspapers and magazines of the day.
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