Monday, May 14, 2012

Behind the scenes tours: Delta and Air France

In an effort to connect with their communities of customers, Airline companies are offering behind the scenes tours  of their businesses.


Delta Airlines published a video about the journey of a bag from check in to arrival. It is a a promotional video for their new mobile tracking of luggage app.

The company is very good at marketing for the 21st century and it's sponsorship of TED talks was a very smart move in terms of brand positioning.



On 26 and 27 April, Air France welcomed around forty members of FlyerTalk, the biggest community of online air travelers.

This meeting was an opportunity to give its most connected passengers an insight into Air France behind the scenes.

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