In an effort to connect with their communities of customers, Airline companies are offering behind the scenes tours of their businesses.
Delta Airlines published a video about the journey of a bag from check in to arrival. It is a a promotional video for their new mobile tracking of luggage app.
The company is very good at marketing for the 21st century and it's sponsorship of TED talks was a very smart move in terms of brand positioning.
This meeting was an opportunity to give its most connected passengers an insight into Air France behind the scenes.